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Fans To Make A 16 Man Squad At Emirates

Fans To Make A 16 Man Squad At Emirates

64 winners will be selected by the online community and a jury including Arsenal, AC Milan, Paris Saint Germain and Shakhtar. On 15 May 2012, four 16-man squads will compete at Emirates Stadium.

Indesit, official partners of Arsenal F.C., AC Milan, Paris Saint Germain and Shakhtar Donetsk, is launching the Indesit Football Talents competition, offering football fans across Europe the opportunity to fulfill any football fan`s dream, to compete at Emirates Stadium, London.



Indesit Football Talents is a contest in which football fans throughout Europe can register and be selected by Arsenal, AC Milan, Paris Saint Germain and Shakhtar Donetsk to wear their colours and be coached by living legends of international football at a real football training camp. Finalists will then have the honor of playing at one of football`s temples, Emirates Stadium in London, home of Arsenal Football Club.

The contest commences on 20 February 2012 and is open to men and women who are at least 18 years old. Participation requires registration at the website football.indesit.com or the Facebook page facebook.com/IndesitFootball.

Once registered, candidates can create a profile and will have until 13 April 2012 to upload material showing off their football talent in the form of videos (lasting no more than three minutes), photos (in .jpeg format no bigger than 1MB) or texts (maximum 2,000 characters).

The goal is for candidates to show off their football talent and demonstrate a true passion for the game.

Selection will be in two stages: the first will be carried out by the entire online community, who can vote their favourite performances (by 13 April 2012) to produce a shortlist of 250 contestants.

In the second stage, a panel from each club will then judge the shortlisted candidates and on 26 April 2012 announce the four teams, each with 16 players, who will meet in London on 15 May 2012.

The celebrity judges broadcasted in the viral videos promoting the activity online are Arsenal`s Vermaelen, Djourou, Walcott and Wilshere, AC Milan`s Boateng, Aquilani, Emanuelson and Bonera, PSG`s Lugano, Maxwell, Jallet and Hoarau and Shakhtar Donetsk`s Mkhytaryan, Srna, Luiz Adriano and Pyatov. In the videos they embody the jury that will enable the lucky winners to see their dream come true, that of being coached by international football legends and playing in one of the world`s most famous football stadiums wearing their club`s strip.

'We`re delighted to be launching this project, which we`ve put so much energy and enthusiasm into, because it`s a perfect expression of the concept of talent and puts at the centre of the whole operation the Genuine Football Fan, the cornerstone of all our football activity,' explained Indesit Company Brand & Consumer Marketing Director Marco Rota, who also pointed out that 'the formula we`ve devised doesn`t only involve the active contestants but the whole community, who do the first stage selection. In this way we intend to reward all our users, who`ve been growing in numbers, and enthusiasm, ever since we set up the platform'.

Indesit`s initiative is a new step in its strategy to position the brand in the world of football, which it launched in July 2011 by sponsoring Arsenal, AC Milan, Paris Saint Germain and Shakhtar. The project`s underlying concept is that of the genuine football fan, a concept that neatly sums up the essence of the Indesit brand - genuine efficiency.

The rules for taking part in the Indesit Football Talent contest (in English, Italian, Russian and French) can be found at Click Here. There is also a link to the homepage of this site on the brand website www.indesit.com.



Click here to join in the debate on the club forum.

Writer:Site Staff
Date:Wednesday March 14 2012
Time: 12:50PM

Comments

0
Damn, that's a sweet sweaty corporate horizontal jog between football and washing machines/fridge freezers. Brings a tear to the anus. I can just hear voiceover guy now...Indesit... for a cleaner more beautiful game.
nikolaijns
14/03/2012 13:01:00
0
The cynic in me sees yet another moneyspinning exercise by big business trying to milk the global popularity of the sport. 'The Genuine Fan ... the essence of the Indesit Brand...Genuine Efficiency'? PPlluuuleeeaze! We, the punters, get to send in a wealth of valuable video skills for Indesit marketing, then run around as mobile Indesit billboards. Yep, certainly makes genuine efficient commercial sense to someone.
Wyn Mills
14/03/2012 14:22:00
0
Slightly off topic - alarm bells start ringing for me whenever Hill-Wood starts prattling to the press about players being happy at the club.
Wyn Mills
14/03/2012 14:29:00
0
Off topic should be positively encouraged here.
nikolaijns
14/03/2012 14:34:00
0
Too right! I mean how much are Indesit paying Site Staff to put this fluff up?
Wyn Mills
14/03/2012 14:39:00
0
Before I get flamed and banned, sorry site staff. I see giants everywhere instead of windmills.
Wyn Mills
14/03/2012 14:42:00
0
When you are swamped every minute of everyday with invasive adverts in your feckin mush screaming at you it gets to be pretty annoying to find them infiltrating articles on sites that are supposedly fan run. For me it has the opposite effect to the one it seeks to achieve, everytime I now think of Indesit I will think of a desperate wormy firm. Job done!
nikolaijns
14/03/2012 14:52:00
0
Just listened to the footballistically Arsenal podcast, where Dermot O leary had met up with Walcott. Theo told him a story that took place about when we played Barca away. Walcott was doing a Spanish press conference with Wenger and was waiting at the top of a flight of stairs, he saw Messi who was waiting there too and said alright to him. When he went down and took his place next to Wenger for the interview Wenger leaned in close and whispered in his ear "Why didn't you kick him down the stairs?" :)
nikolaijns
14/03/2012 15:07:00
0
The only thing I associate with Indesit is cheap junk designed to break down after a year or two.
Wyn Mills
14/03/2012 15:15:00
0
Niko, that's brilliant! Love Le Boss' sense of humour some times.
damiano_tommassi
14/03/2012 15:15:00
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