Vital Football

Latest Arsenal FC News

Arsenal Ramp Up Commercial Activity

Arsenal Ramp Up Commercial Activity

It`s a symptom of the modern game I suppose that such things are considered so worthy of discussion, but a common anxiety amongst some Arsenal fans involves our commercial activity. The introduction of FFP coupled with key sponsorship deals winding down and leaving us short compared to other clubs means this has been an area of some focus. The Gunners` current stadium and kit sponsorship deals expire in 2014. Both deals were heavily front loaded in order to meet the immediate funding requirements of the new stadium, which was the right decision. (As with player contracts, the true acid test for the complainants is as to how many complained at the time the ink was put to the contracts).

Nevertheless, whilst United and even the fading force of Liverpool are off signing new kit deals, Arsenal find a hole in the commercial bucket for the next two years. Two summers ago, Gazidis (doubtless with the guiding hand of Kroenke) appointed a crack new commercial team, including Tom Fox (ex of Nike, Gatorade and the NBA), Angus Kinnear, Charles Allen (ex Pepsico and Coca Cola Schweppes) with Mark Gonnella drafted in from Barclaycard to head up communications. Commercial operations is meant to be one of KSE`s great strengths and one by one, we`re beginning to see some of their work bubble to the surface.

I`d already reported last winter on Arsenal`s revamped DIY stadium tours the brainchild of Charles Allen. The same man is also revamping Arsenal`s membership to embrace CRM which Adam Rutzler has recently been appointed to oversee. As Arsenal`s pre season friendly against the Nigerian national team has been announced, the club have announced a further commercial partnership with Airtel, an Indian mobile network operator focussing operations in Africa, adding to the one they signed with Malta Guinness, a popular drink in Africa. Having already laid groundwork in Asia with a pre season tour last summer and another this, it seems the African market, where Arsenal have a huge fanbase, is the next pin in the map.

Manchester United`s commercial operations leave Arsenal lagging, not so much in kit and shirt sponsorship deals, but secondary commercial partnerships. Telecomms companies, airlines and the like. This kind of activity is set to go through the roof with FFP now implemented as clubs look for more creative ways to generate their own cashflows in compliance with UEFA`s legislation. How far UEFA are prepared to gt tough on those that don`t comply is a fair question and one that`s yet to be answered. But the amount of clubs making moves in this area- such as Chelsea`s suddenly desperate scramble to move to a new stadium- shows it is having an effect, contrary to the popular line that it will have none at all. LD.

Follow me on twitter @LittleDutchVA



Click here to join in the debate on the club forum.

Writer:Tim Stillman
Date:Friday June 29 2012
Time: 9:32AM

Comments

0
If we can have some success in this area we can really become a force I feel. We're already one of the few clubs who are self susstaining, and some good deals in the marketing department can only go to strengthen that further.
Rocky7
29/06/2012 17:40:00
0
This is only the beginning, and its good to see a start being made. The club has made a few changes in this strategy over the past 2 years with foreign pre-season tours. Will wait to see the overall impact on revenues before commenting on whether this is a success or not, but efforts are being made in the right direction.
prits
30/06/2012 11:58:00
0
LD - I dont think anyone should (or has) complain about the front loading of the sponsorship deals. If not, the stadium would not have gone up. However, I do think that the club as a whole, missed the boat on commercial deals, compared to ManU (pre-season tours, secondary commercial partnerships), and we are still trying to play catch up.
prits
30/06/2012 12:01:00
0
Certainly heard plenty of complaint on the front loading point.
Little Dutch
30/06/2012 12:32:00
0
I think it was an achievement to get funding in place for the stadium. The club (and Wenger) have done a great job in balancing the funding for the stadium and competitiveness on the pitch. Its been time to take it to the next level for a couple of years now, and that's what this 'crack' team is paid to do. Let's hope they can make it work.
prits
30/06/2012 19:44:00
Page 1/1
  1. 1

Login to post a comment

Best of Vital Network

Recent Arsenal Articles

Wenger Praises Attitude & Holding

Manager Arsene Wenger has been praising the attitude and consistency of the Arsenal side as we respond to earlier poor form and Rob Holding has also come in for praise.

Wenger Expecting Open Tottenham Clash

Manager Arsene Wenger has been holding his pre Tottenham Hotspur press conference today, and he's expecting an open derby on Sunday.

Nacho Reflects On Leicester

Nacho Monreal has reflected on a tough midweek clash against Leicester City but admitted he doesn't care if he's credited with the winning goal or not.

Match Day Officials v Tottenham (30/4/17)

The Premier League have now announced the Match Day officials that will take charge of the game against Tottenham Hotspur this weekend.

Archived Vital Arsenal Articles

Vital Arsenal articles from

Site Journalists

Write for Vital Arsenal
Write For Vital Arsenal
Apply Here

Current Poll (see more polls)

Tottenham Hotspur v Arsenal
Suggested By:
Arsenal win40%
Tottenham win60%
Draw0%
ScoopDragon Premier League Network Sites

League Table

# Team P W D L Pts. GD
1 Chelsea 33 25 3 5 78 40
2 Spurs 33 22 8 3 74 47
3 Liverpool 34 19 9 6 66 28
4 Man City 33 19 8 6 65 28
5 Man Utd 33 17 13 3 64 26
6 Arsenal 32 18 6 8 60 24
7 Everton 34 16 10 8 58 23
8 WBA 33 12 8 13 44 -3
9 Southampton 32 11 7 14 40 -5
10 Watford 33 11 7 15 40 -17
11 Stoke 34 10 9 15 39 -13
12 Crystal Palace 34 11 5 18 38 -8
13 AFC Bournemouth 34 10 8 16 38 -14
14 West Ham 34 10 8 16 38 -15
15 Leicester City 33 10 7 16 37 -13
16 Burnley 34 10 6 18 36 -16
17 Hull City 34 9 6 19 33 -31
18 Swansea 34 9 4 21 31 -29
19 Middlesbrough 34 5 12 17 27 -19
20 Sunderland 33 5 6 22 21 -33
Write for Vital Football
Latest F1 News
Latest Vital Boxing News
The Vital Football Members League

Recent Arsenal Results (view all)

Arsenal Fixtures (view all)

Apr 30 2017 4:30PM : Tottenham Hotspur (a)
Barclays Premier League
May 7 2017 4:00PM : Manchester United (H)
Barclays Premier League
May 13 2017 3:00PM : Stoke City (a)
Barclays Premier League
May 21 2017 3:00PM : Everton (H)
Barclays Premier League

Vital Members League Table

RankNamePoints
1.jordanwelch6
2.phreddy2
3.Jimmy the Saint1
Vital Football Comment