UK time is: 19:35:59
Vital Login
Social Login

Choose your club

Other Sites

Network Navigation

Vital Partners

'If It's Football, It's Vital'

Arsenal Ramp Up Commercial Activity

It`s a symptom of the modern game I suppose that such things are considered so worthy of discussion, but a common anxiety amongst some Arsenal fans involves our commercial activity. The introduction of FFP coupled with key sponsorship deals winding down and leaving us short compared to other clubs means this has been an area of some focus. The Gunners` current stadium and kit sponsorship deals expire in 2014. Both deals were heavily front loaded in order to meet the immediate funding requirements of the new stadium, which was the right decision. (As with player contracts, the true acid test for the complainants is as to how many complained at the time the ink was put to the contracts).

Nevertheless, whilst United and even the fading force of Liverpool are off signing new kit deals, Arsenal find a hole in the commercial bucket for the next two years. Two summers ago, Gazidis (doubtless with the guiding hand of Kroenke) appointed a crack new commercial team, including Tom Fox (ex of Nike, Gatorade and the NBA), Angus Kinnear, Charles Allen (ex Pepsico and Coca Cola Schweppes) with Mark Gonnella drafted in from Barclaycard to head up communications. Commercial operations is meant to be one of KSE`s great strengths and one by one, we`re beginning to see some of their work bubble to the surface.

I`d already reported last winter on Arsenal`s revamped DIY stadium tours the brainchild of Charles Allen. The same man is also revamping Arsenal`s membership to embrace CRM which Adam Rutzler has recently been appointed to oversee. As Arsenal`s pre season friendly against the Nigerian national team has been announced, the club have announced a further commercial partnership with Airtel, an Indian mobile network operator focussing operations in Africa, adding to the one they signed with Malta Guinness, a popular drink in Africa. Having already laid groundwork in Asia with a pre season tour last summer and another this, it seems the African market, where Arsenal have a huge fanbase, is the next pin in the map.

Manchester United`s commercial operations leave Arsenal lagging, not so much in kit and shirt sponsorship deals, but secondary commercial partnerships. Telecomms companies, airlines and the like. This kind of activity is set to go through the roof with FFP now implemented as clubs look for more creative ways to generate their own cashflows in compliance with UEFA`s legislation. How far UEFA are prepared to gt tough on those that don`t comply is a fair question and one that`s yet to be answered. But the amount of clubs making moves in this area- such as Chelsea`s suddenly desperate scramble to move to a new stadium- shows it is having an effect, contrary to the popular line that it will have none at all. LD.

Follow me on twitter @LittleDutchVA




Use your social login to comment on front page articles. Login using you Facebook, Twitter, Google or LinkedIn accounts and have your say!



Click here to join in the debate on the club forum.

The Journalist

Writer: Tim Stillman Mail feedback, articles or suggestions

Date:Friday June 29 2012

Time: 9:32AM

Your Comments

If we can have some success in this area we can really become a force I feel. We're already one of the few clubs who are self susstaining, and some good deals in the marketing department can only go to strengthen that further.
Rocky7
This is only the beginning, and its good to see a start being made. The club has made a few changes in this strategy over the past 2 years with foreign pre-season tours. Will wait to see the overall impact on revenues before commenting on whether this is a success or not, but efforts are being made in the right direction.
prits
LD - I dont think anyone should (or has) complain about the front loading of the sponsorship deals. If not, the stadium would not have gone up. However, I do think that the club as a whole, missed the boat on commercial deals, compared to ManU (pre-season tours, secondary commercial partnerships), and we are still trying to play catch up.
prits
Certainly heard plenty of complaint on the front loading point.
Little Dutch
I think it was an achievement to get funding in place for the stadium. The club (and Wenger) have done a great job in balancing the funding for the stadium and competitiveness on the pitch. Its been time to take it to the next level for a couple of years now, and that's what this 'crack' team is paid to do. Let's hope they can make it work.
prits
 

Have Your Say

Log in...
with your social network     OR     with your Vital account

Recent Articles

So it's OK to dive sometimes? (Wednesday April 16 2014)

Match Discussion - West Ham (h) (Monday April 14 2014)

It's Hull City In The Final (Sunday April 13 2014)

Wemberlee! Wemberlee! (Sunday April 13 2014)

Get Well Soon Bob! (Sunday April 13 2014)

Archived Articles

List All Vital Arsenal Articles
Have your say
Click here to suggest an article
Click here to suggest a poll

Vital Members League (view all)

1. Amos. 80
2. Naijagunner 50
3. paul_ownz 39
4. Galway Gooner 38
5. Rocky7 38
6. shewore 25
7. Merlion96 18
8. Nwankwo25 14
9. Joe_@** 13
10. Guyfox 11

League Results (view all)

Latest Results
Arsenal 3 - 1 West Ham
Everton 3 - 0 Arsenal
Arsenal 1 - 1 Man City
Arsenal 2 - 2 Swansea
Chelsea 6 - 0 Arsenal
Spurs 0 - 1 Arsenal

League Table (view table)

Team P W D L GD Pts
1. Liverpool 34 24 5 5 51 77
2. Chelsea 34 23 6 5 42 75
3. Man City 33 22 5 6 54 71
4. Arsenal 34 20 7 7 18 67
5. Everton 34 19 9 6 21 66
6. Spurs 34 18 6 10 0 60
7. Man Utd 33 17 6 10 18 57

Breaking League News

Lambetr Upbeat Ahead Of Saints Clash
Aston Villa : 17/04/2014 19:13:00
No Fresh Injury Problems Ahead Of Southampton
Aston Villa : 17/04/2014 19:04:00
Lord Mayor Charity Cup Match For Academy
Aston Villa : 17/04/2014 19:00:00
Italian Wanted?
West Ham : 17/04/2014 17:41:00
Three on Wanted List
Man Utd : 17/04/2014 17:36:00
Ruddy: We're Scrapping For Our Lives
Norwich : 17/04/2014 17:22:00
Liverpool: Anfield Expansion Moves A Step Closer
Liverpool : 17/04/2014 14:48:00

Current Site Poll (view all polls)

MOTM in the semi final
Suggested By:  
Super Fab 45%
Sagna 3%
BFG 2%
Vermaelen 0%
Monreal 1%
Arteta 17%
The Ox 16%
Cazorla 0%
Podolski 0%
Rambo 1%
Sanogo 8%
Gibbs 3%
Kallstrom 3%
Giroud 1%