Arsenal Extend Deal With Emirates
Arsenal have today announced an extension of their shirt and stadium sponsorship deal with Fly Emirates. The deal totals £150m for five years shirt and training kit sponsorship rights and a seven year extension on stadium naming rights until 2028 (from 2021, as in the original deal).
The deal is a significant uplift on the £5.5m a year deal they currently have with Fly Emirates. Arsenal CEO Ivan Gazidis said, 'This is an exciting day for Arsenal Football Club and all our supporter. This agreement is a testimony to Arsenal`s approach and to the capabilities we have developed in recent years as well as the strength of our partnership with Emirates.
"The original deal with Emirates was a key facilitator of our move from Highbury and this next phase of our relationship will be just as critical to keep us at the top of the game in England and Europe.
"Emirates is the perfect partner for Arsenal and we are delighted to have agreed a new partnership. Emirates is a world-class brand and by flying to more than 120 destinations across six continents has a truly global reach.
"This reach will play an important role in our own ambitions to further extend the depth of our following around the world. The fact this partnership will continue for many years to come underlines how much both organisations value and benefit from the relationship."
The deal forms part of the renegotiation of key commercial deals which expire in 2014. Most of the current deals were signed as the cash was frontloaded for stadium cost purposes. But in the last couple of years and with FFP driving revenues harder than ever, Arsenal's deals have been dwarfed by most of their competitors. This new deal should equalise that disadvantage.
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