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Arsenal Extend Deal With Emirates

Arsenal Extend Deal With Emirates

Arsenal have today announced an extension of their shirt and stadium sponsorship deal with Fly Emirates. The deal totals £150m for five years shirt and training kit sponsorship rights and a seven year extension on stadium naming rights until 2028 (from 2021, as in the original deal).

The deal is a significant uplift on the £5.5m a year deal they currently have with Fly Emirates. Arsenal CEO Ivan Gazidis said, 'This is an exciting day for Arsenal Football Club and all our supporter. This agreement is a testimony to Arsenal`s approach and to the capabilities we have developed in recent years as well as the strength of our partnership with Emirates.

"The original deal with Emirates was a key facilitator of our move from Highbury and this next phase of our relationship will be just as critical to keep us at the top of the game in England and Europe.

"Emirates is the perfect partner for Arsenal and we are delighted to have agreed a new partnership. Emirates is a world-class brand and by flying to more than 120 destinations across six continents has a truly global reach.

"This reach will play an important role in our own ambitions to further extend the depth of our following around the world. The fact this partnership will continue for many years to come underlines how much both organisations value and benefit from the relationship."

The deal forms part of the renegotiation of key commercial deals which expire in 2014. Most of the current deals were signed as the cash was frontloaded for stadium cost purposes. But in the last couple of years and with FFP driving revenues harder than ever, Arsenal's deals have been dwarfed by most of their competitors. This new deal should equalise that disadvantage.

Click here to join in the debate on the club forum.

Writer:Tim Stillman
Date:Friday November 23 2012
Time: 12:22PM


For further quotes, follow the twitter stream of Andrew Allen who is at the press conference
Little Dutch
23/11/2012 12:25:00
30 million a season is a good sum when benchmarked with similar deals and is next only to Manchester United's deal with Chevrolet. However the stadium naming rights for a further 7 years also needs to be taken into account. Overall though it should make available an extra 24 million quid a season available to the club with hopefully the majority of it going to the team. Hope the money is well utilised in transfers and wages for our best players while keeping the best academy prospects happy as well.
23/11/2012 12:41:00
Most of the speculation yesterday was on a new shirt supplier deal with Adidas replacing Nike which would add a few million more. With that still to come commercial growth should look good over the next 3 to 5 years. If FFP can constrain the OTT spending excesses, even if not 100% successful, it should make the title a little more winnable than it has become over the last few years.
23/11/2012 13:17:00
Not bad but still not all that impressive if you consider it includes shirt, training kit and stadium rights. Probably because I'm comparing it to Citeh's dodgy deal from 2 season ago when they got £400m for that 10 year deal with Etihad. Still more money in the coffers and earlier than I expected as I thought we'd have to wait until 2014.
23/11/2012 13:28:00
Good work, don't buy his "we don't want any more clutter on the training kit" dig at Utd though. Just please invest this money in the team, please don't keep it back to fatten the goose.
23/11/2012 13:32:00
This is crap. United went for different deals for each kit and earn more. .Its just a face saver.
23/11/2012 13:50:00
Sajit I didn't realise you could have done a better deal for the club. They really should have had you as part of their commerical team.
23/11/2012 14:05:00
I can believe we're paying Gazidis all this money when Sajit could have done a lot better job.
23/11/2012 14:06:00
United are a better team and a much, much bigger "brand." Looks fair to me, the stadium name is dead money anyway, no company is gonna bid for that given that everybody will just call it "The Emirates" anyway. I'd imagine that Arsenal viewed the stadium as leverage to get a bigger deal overall.
Little Dutch
23/11/2012 14:18:00
No surprise that Sajit could do a better job than Gazidis. Afetr all we've known for some time that he could do a better job than Wenger! It's a sign of the times that we fans take an interest in, let alone feel qualified to criticise commercial policy. Football is fun. :)
23/11/2012 14:27:00
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