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Gunners To Tour Indonesia

Gunners To Tour Indonesia

Arsenal have confirmed that they visit Indonesian capital Jakarta as part of their pre season tour for 2013. For the last two summers, Arsenal have toured Asia, playing friendlies in Kuala Lumpar, Beijing, Hong Kong and Yiwu. The Gunners will return to Asia again this July.

The club will start in Jakarta for the weekend of 13/14 July, where they will host an open training session and play a friendly against the Indonesian national team in the Gelora Bung Karno Stadium. It is expected that, as well as tourning Asia, Arsenal will return to Nigeria to play a friendly. The Gunners had been due to play in Lagos last August but had to cancel their plans at short notice.

This represents the first time Arsenal have visited the country since 1982 when Terry Neill took the club there. Chief Commercial Officer Tom Fox said, ''Everyone at Arsenal, the players, Arsène Wenger and all the backroom staff are looking forward to coming to Indonesia after 31 years away. We know that Arsenal enjoys fantastic support in Indonesia, with over 1.3 million fans connected to us by Facebook alone, and we look forward to giving our loyal fans the chance to see their heroes in action. We are also looking forward to learning more about the country's rich culture and history.'

Click here to join in the debate on the club forum.

Writer:Tim Stillman
Date:Tuesday January 29 2013
Time: 8:56AM


Is it just me, or do the club always seem to announce these things right near the end of the transfer window?
29/01/2013 09:25:00
Hehehe! Good spot, Rocky.
29/01/2013 10:33:00
29/01/2013 11:43:00
I'm might be wrong here, but I detect a hint of insincerity in SW's post!
29/01/2013 12:21:00
i thought it sounded quite impressive, until I found out Indonesia has a population of more than 240m people.
29/01/2013 12:30:00
ha. I just think that's a useless barometer, some fella in KL has liked an Arsenal page, does that mean he doesn't like Chelsea, or City? Social media is a p1ss poor yard stick in my opinion.
29/01/2013 12:30:00
This is good news. I bet the players are excited about the trip as well.
29/01/2013 12:36:00
I'm sure they're not expecting 1.3m to want to buy tickets, but marketing is always reliant on sample sizes and it's still a sizeable enough one to suggest interest. Same as when you put an advert on TV, you pay more at primetime not because you expect even 5% of the viewers to actually buy your product, but the more people watching, the bigger the sample size becomes. Social media marketing is an industry all by itself nowadays, it's a yardstick. The marketing bods will have the numbers worked out as to how good a yardstick it is, but it's still useful.
Little Dutch
29/01/2013 12:43:00
Social media is just one measure but in the world of marketing it is one that's taken increasingly very seriously. It enables them to target markets with some degree of expectation. Arsenal does very well despite its lack of recent success though trailing the spanish giants and ManU but the jump that Chelsea had after winning the CL won't be lost on Tom Fox. For Kroenke to make money for himself and the club commercial development is very important but can't be divorced from success.
29/01/2013 12:45:00
It just strikes me as being extremely superficial. The Premier League is the most watched football on the planet, Arsenal are a top 4 club with a massive foreign appeal due to the players we've had over the last 15 years, any idiot could run this marketing. Make sure you set up a facebook page though! FFS I'm in the wrong game.
29/01/2013 13:05:00
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