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Gunners Announce Price Freeze

Arsenal have announced that they have frozen ticket prices for home games next season. This applies to season tickets and general admission for red and silver members. Arsenal froze prices across the board last season, but made subtle ticketing changes. More league games were downgraded to Category C pricing, however the price of a Category A ticket shot up significantly. (Season ticket holders and members that attended every game experienced the same average price however).

For 2013-14, Arsenal have pledged not to raise any admission prices, with renewals for Club Level members opening on February 12th. The club have not announced what its precise pricing approach will be. I understand that they are looking seriously at 'dynamic pricing' for season ticket holders' seven home cup credits. As it stands, additional cup credits are charged to season ticket holders as Category B or A matches.

However, this system has shown flaws this year, with the Swansea F.A. Cup replay and the home tie against Championship side Blackburn Rovers both having to be priced at Category B for general admissions, despite the league game against Swansea being categorised as Category C. (This because the club can't charge general admission less than season ticket holders).

Should the club drop into the Europa League next season, the club have made no comment on how they would price Europa League games and would not do so until such a scenario was confirmed. It's also worth remembering that Premier League clubs are due for another big windfall of TV cash with the money from overseas television rights wining its way into club accounts next season.




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The Journalist

Writer: Tim Stillman Mail feedback, articles or suggestions

Date:Tuesday January 29 2013

Time: 3:44PM

Your Comments

Does this come in time for season ticket renewals? Really there is no justification in increasing prices. its already a big farce.
Sajit
Club Level season tickets are renewed in the spring, everyone else in May. These are the prices for next season.
Little Dutch
Yea, what I meant is that the club is obviously nervous about people not renewing their season tickets and hence the reason for this obvious announcement?
Sajit
I think this is slightly earlier than previous year's announcements - not for Club Level though, they're always told earlier, prob cos most corporate tix and need budget sign off etc.
shewore
More likely that they’re nervous about Club Level season tickets. If people don’t renew they are hard to shift and have to be touted around. That’s why Club Level is always done earlier and they’re opening renewals even earlier than usual this year (by about a month). Season ticket holders will still get from the beginning of May till the end of May to renew so it makes no difference to us.
Little Dutch
Maybe a case of attempt to bury bad news. It might have appeared more desperate if they announced it after the transfer window closes if they don't expect to sign anyone.
Amos.
Good, though. Quite a few matches have gone to general sale recently which must have influenced their decision. Would be madness to announce an increase in the current climate anyway.
FunGunner
This ties in nicely with their signing new players freeze.
Will-i-am10
 

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